FRESHMARK SYSTEMS (FMS) is the leading ICT systems and services provider to the South African fresh produce marketing channel. FMS has been developing, supplying and supporting the markets’ IT solutions since 1987 after developing the first computerised sales, cash and stock control system for fresh produce markets. The system has grown and evolved into a fully integrated online, real-time market management system and is installed at 21 markets in and around South Africa.


  • Systems software licences and usage rights
  • Support on the application, its use and data integrity
  • Annual version renewals and periodic enhancements
  • Server, operating system and file system maintenance
  • Support to market administration staff
  • Market user support (agents, cashiers)
  • Technical support
  • Stand-by and loan equipment
  • Business analysis
  • Management support and strategic input
  • IT training
  • Research and development
  • Hosting user groups to facilitate skills and knowledge sharing
  • Conducting of site visits for best practice audits and assistance
  • Budgeting assistance

The technologies for which Freshmark has accreditation and skills encompass the full spectrum of ICT to include hardware, communication networks (local, inter, intra, extra, wide area, private, public, and even serial), operating systems, simple and complex database management systems, programming (client server, central server, visual, object and web-based), as well as wireless and mobile communications.